About Us

NO Uniform is the global leader in bespoke uniform design that creates award winning looks and truly unique and sophisticated brand identities. 


NO Uniform was founded in 2002 by one of high fashion’s most exciting entrepreneurs, Nicholas Oakwell. A British couturier with 25 years experience, Mr. Oakwell had his entire first couture collection bought by Harvey Nichols and three years later showed at Paris Couture Week.

Mr. Oakwell has built an undisputed reputation for exquisite craftsmanship and a discerning eye for elegance. NO Uniform’s Design Director instils the same dedication and craftsmanship at NO Uniform, from concept to delivery.

NO Uniform prides itself on its ability to do more than simply design a client’s uniforms. Mr. Oakwell and the NO Uniform design team, trained at the UK’s top fashion schools, work closely with every client to collaborate in creating a comprehensive brief, research the brand and demographics and integrate colours and logos.

NO Uniform applies a contemporary and conscious approach to uniform design, thinking functionally, as well as fashionably. NO Uniform dresses the brand.

NO Uniform’s clients are diverse and vary from historic five-star hotels in London to international and independent hotel groups, restaurants, private residences and corporate and financial institutions. Over the past decade, NO Uniform has created iconic and functional uniforms for Fairmont and Raffles – Doha, The Rosewood – London, Dorado Beach (a Ritz Carlton Reserve) – Puerto Rico, NOBU, the Ibis Hotel, London’s historic Claridge’s Hotel, The Arts Club in Mayfair, and many more. NO Uniform is able to support brand identities across any industry and job role.

NO Uniform stays with the client from concept to delivery, arranging all production for both initial orders and future reorders. Clients benefit from a personal project manager and an integrated service from design, to workshops to on-going design, to supply and maintenance.


Contact now to begin your institution’s brand identity experience.


CLEANED by NO Uniform can help you with sustainable uniform cleaning solutions.  > Find out more

NO Branding can assist you with branding and design services. > Click here for more information.