Waldorf Astoria New York
STORIES FROM HILTON – Hilton’s newsroom – gave an inside look at crafting the new‑era wardrobe for team at Waldorf Astoria New York.
Bespoke Uniform Design and Production
for Luxury Hospitality & Retail
Guinness Open Gate Brewery,
London, UK
TRANSFORMING BRAND IDENTITIES INTO LUXURY UNIFORMS
NO Uniform is not a typical uniform provider. Established in 2002 by Founder and Creative Director Nicholas Oakwell, the company was founded on a deep appreciation for travel, luxury hotels, and lifestyle brands paired with a lifelong commitment to couture craftsmanship. As a leading British couture designer, Nicholas brings exceptional design sensibility, precision, and creativity to every luxury uniform project.
As specialists in bespoke uniform design for the luxury hospitality and high-end retail sectors, NO Uniform creates custom staff uniforms that go beyond function to enhance brand identity and elevate the guest experience. Our luxury hotel uniforms, and premium retail uniforms are meticulously designed to reflect your brand values, with each garment crafted for impeccable fit, refined aesthetics, and long-lasting performance. Every piece is thoughtfully created to embody the essence of your property, turning brand identity into beautifully executed, couture-informed uniforms.
Explore our work
The initial opportunity presented to Nicholas Oakwell to design uniforms for The Great Eastern Hotel has since evolved into a unique fashion house that is NO Uniform, equipping the world’s most distinguished hotels, restaurants, and luxury hospitality services with hand-crafted bespoke, tailored brand wardrobes. Our clients include renowned names such as Raffles, Nobu, and Mandarin Oriental.
Our process.
Concept to completion.
From the initial research and design process through to delivery and installation, NO Uniform guides its clients through a collaborative experience that transforms their individual brand identity into a bespoke luxury wardrobe that truly compliments their brand and their hospitality professionals.
Discover our clients
Nicholas’ personal experience in haute couture clearly came out when taking on ideas and translating them into works of art giving us the most stylish yet functional couture for our beloved colleagues.
Vice President, Jumeirah Group / Jumeirah Carlton Tower , London
Latest News
Take a look into our latest news, stories and insights about the NO Uniform brand and fashion’s evolution in the global hospitality sector.
Mandarin Oriental Mayfair
With the recent revitalization of Hanover Square—a crossroads of art, fashion, and culture—comes Mandarin Oriental’s latest sanctuary of five-star hospitality with a NO Uniform designed wardrobe to match.
In The Pipeline
More and more client- and customer-facing businesses around the world are realizing the value of brand elements that enhance their experience, opening up opportunities for us to design and collaborate with exciting new industries.