Wedgewood Cafe Uniform Design

The Wedgewood Group launched a coffee shop concept at its head office to roll out through Asia and Europe.

A modern utility feel whilst still retaing some of the Wedgewood heritage was the brief to keep the brand relevant as the company alined its its identity.

The unfits were to be worm in the newly designed stores that some would contain tea shops, so the uniforms had to work across both parts of the business and on times in a small area.

Here we designed washable cotton unlined jackets and waistcoats that aged in a utilitarian feel along with trousers and aprons.