Hill and Friends
London
When service uniforms walk the runway.
| Number of staff | 50 |
| Number of styles | 1 |
| Project completion | 2015 |
| Location | London, U.K. |
When Hill & Friends launched at London Fashion Week in 2015, the creative director wanted an entrance that would linger long after the runway cleared. The idea was bold: bellboys, reimagined.
We embraced the vision, transforming a classic hospitality uniform into a statement piece. The instantly recognisable bellboy silhouette remained the foundation, but tailoring was sharpened and details refined — a look made for the runway as much as the grand hotel lobby.
Standout LOOKS
Dark red with neon pink highlights set the tone for the brand’s colour story. Every cut and finish was treated with the same care as the clothes on show.
The result was a spectacle: bellboys who didn’t just serve, but starred. Inside the Claridge’s ballroom, they became part of the theatre of Fashion Week — presenting bags and accessories on trays like precious jewels.
This was uniform design not as backdrop, but as performance — a living expression of brand identity.
LOOKBOOK
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