Fairmont Doha

Doha

The Fairmont hotel situated within the Katara Towers represents an iconic fusion of luxury and cultural sensitivity.

Number of staff	600
Number of styles	45
Project completion	January 2023
Location	Doha

Situated within the distinguished Katara Towers, this hotel embodies international respect and global relatability. With a brief to create a wardrobe that reflects sophistication while being culturally appropriate, we designed full-length dresses for the tea lounge, inspired by exotic gardens and flowers. For the all-day dining space, influenced by Latin American fruits, spices, and vibrant foods, we introduced bold colors and prints, complete with accessories like headscarves and earrings, adding layers to the look. The private members’ club area, aimed at a more mature and business-oriented clientele, featured sophisticated attire that exudes professionalism.

Standout looks

Fairmont, opposite to Raffles, offers a more family-oriented atmosphere compared to Raffles. For this setting, we maintained the international, respectful, and iconic global image. The uniforms reflected a sophisticated yet relatable look that would appeal to a wide audience. With a focus on culturally appropriate designs, we ensured that nothing was too revealing. The vibrant and bold Latin American-inspired attire for the all-day dining area, combined with the serene and elegant designs for the lounge, created a harmonious balance. The business and private members’ club area featured mature and sophisticated looks, providing a polished and professional environment. Our use of navy on navy, single-button jackets, small minimal collars, and subtle detailing for men’s suiting, along with the refined and chic women’s wear, ensured a cohesive and luxurious experience for all guests.

In both Raffles and Fairmont, our designs were informed by a deep understanding of the cultural context and a commitment to creating timeless, functional, and elegant wardrobe. This project is a fantastic example of our ability to blend local culture, traditional tailoring with modern trends, ensuring that each staff member looks impeccable while feeling comfortable and confident in their roles.

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