The Bulgari Hotel London
London
Where fashion literally meets hospitality, The Bulgari Hotel London was the third hotel to arrive from the iconic Italian fashion house. NO Uniform provided the uniforms to add a dose of relaxed luxury.
| Number of staff | 100+ |
| Number of styles | 12 |
| Project completion | 2012 |
| Location | London, United Kingdom |
For a hotel brand synonymous within the world of luxury fashion, designing the full uniform collection for The Bulgari Hotel London required the skilled hands and the creative control of a couture connoisseur. Cue the hotel’s arrival in 2012 of Nicholas Oakwell, Creative Director and Founder of NO Uniform.
The Bulgari Hotel London, which sits on the edge of Hyde Park in Knightsbridge, describes itself as a ‘haven of calm’. The 85-room hotel and NO Uniform share the same goal; to tailor the power of fashion to create an unparalleled hospitality experience.
NO Uniform the complete staff wardrobe, from front-of-house to back-of-house, the spa therapists to housekeeping. The design team, led by Oakwell, worked closely with Bulgari’s Design Director, Silvio Ursini, to create a sense of connection to London that also reflected Italian luxury.
Standout looks
“We were inspired by Italy itself,” said Oakwell. “We looked at the elegance and simplicity of what Bulgari was and its place on London’s hotel market.” Unstructured suits gave a relaxed formality to the property – a fashion element if you like. It was a tight capsule collection – a mix and match for different departments. The uniform comprises of structured jackets, soft-tail trousers, and coloured and classic shirts.
Lookbook
Mandarin Oriental Mayfair, London
Mandarin Oriental Mayfair required NO Uniform to go beyond the brand’s conventional parameters to design and create a bold, statement uniform collection that defined the hotel’s boutique personality…
WOMAN
STAFF
DOORMAN SUMMER
DOORMAN
DOORMAN
MAN
BAR
MANAGERS
STAFF
WOMAN
DOORMAN SUMMER